I cut my teeth as current affairs radio reporter, 24 hour television news producer, and multimedia specialist. After picking up a camera, I moved into investigative multimedia reporting, chasing mining giants across Africa and exposing scams that resulted in criminal investigation and policy changes. That work won me a UN award, an Emmy nod, a Walkley, and an Overseas Press Club award, among others — but more importantly, it taught me how to ask better questions, find the emotional core of a story, and build trust with audiences.

These skills became my superpower when I pivoted into branded content. At The Atlantic, I grew into a senior creative leader: running campaigns that brought in $8.5M+ in revenue, shaping strategy for Fortune 100 clients, and guiding a cross-disciplinary team to deliver work that was both creatively ambitious and strategically airtight.

Highlights:

American Metamorphosis (BCG): 5.6M+ downloads, multiple awards, and retention rates marketers dream about.

Seattle Bookmarked (Visit Seattle): +190% over performance guarantees, Webby finalist.

Edge of Reason (Hauser & Wirth): Top 1% global podcast, shifting audience intent in measurable ways.

Today, I operate at the intersection of creative direction, client strategy, and operational leadership. As comfortable in the boardroom as on set, guiding both vision and execution, I partner with brands, agencies, and platforms to make campaigns that work on every level: big idea, flawless delivery, cultural impact, and business results.